Ross Jackson
Patient Recruitment Specialist and Author
Key Points
- Patient recruitment often fails due to a combination of factors
- AI is being used to streamline patient recruitment processes
- Sponsors need to take an active role in patient recruitment strategies
- Patient experience should be prioritized in recruitment efforts
- Effective governance and oversight are essential for successful recruitment
Tom Lazenby interviews Ross Jackson, a patient recruitment consultant, discussing the evolving landscape of patient recruitment in clinical trials. They explore the importance of effective recruitment strategies, the role of AI, common misconceptions, and the significance of protocol design. Ross emphasizes the need for sponsors to take responsibility for recruitment and the importance of governance and oversight in the process.
Chapters
About the Guest
Ross Jackson
Patient Recruitment Specialist and Author
Ross Jackson is a patient recruitment specialist consultant and author of the books The Patient Recruitment Conundrum and Patient Recruitment for Clinical Trials using Facebook Ads.
Having started out with digital marketing in 1998, Ross quickly developed a specialty in the healthcare niche, evolving into a focus on clinical trials and the problems of patient recruitment and retention.
Over the years Ross branched out from the purely digital and now operates in an advisory capacity helping sponsors, CROs, sites, solutions providers, and others in the industry to improve their patient recruitment and retention capabilities — having advised and consulted on over 100 successful projects.
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